Best Practice
AMEX
AMERICAN EXPRESS
A seamless brand experience throughout the passenger journey.
American Express created a high-impact brand presence across Vienna Airport with a coordinated multi-format campaign. From
the MegaBanner to SkyBoards, XXL-Branding Terminal 3 and the Boarding Pass Control MegaWall, the campaign accompanied travellers
at key touchpoints throughout their journey, delivering repeated visibility in a premium airport environment.
Client: American Express
Theme: Brand Awareness / Platinum Card & Priority Pass
Location: MegaBanner, SkyBoards, XXL-Branding Terminal 3, Boarding Pass Control MegaWall
Target Audience: Business and leisure travellers, premium travellers, international passengers
New Volvo Corridor
VOLVO CAR AUSTRIA
Driving visibility where journeys begin.
Volvo Car Austria has strengthened its brand presence with one of the largest branding installations at Vienna Airport. Located along the highly frequented SkyCorridor connecting AirportCity, the parking facilities and the terminals, the campaign reaches an international audience in a premium travel environment and creates repeated brand exposure along the passenger journey.
Client: Volvo Car Austria
Agency: IPG Mediabrands GmbH and Havas Village Wien
Location: SkyCorridor (AirportCity – Terminal Connection)
Target Audience: Departing and arriving passengers, visitors and employees
Eurovision Song Contest 2026
EUROVISION SONG CONTEST 2026
A coordinated airport-wide welcome campaign.
To welcome guests of the Eurovision Song Contest 2026, multiple brands joined forces in an integrated airport-wide campaign across Vienna Airport. From arrival to departure, strategically placed advertising formats created a consistent event presence and ensured maximum visibility among international visitors throughout the passenger journey.
Client: Multiple Partners (e.g. WienTourismus, ÖBB, A1 Telekom Austria, Casinos Austria, Moroccanoil, ...)
Agency: dentsu Austria GmbH, Havas Village Vienna, Mooonrise Media, ...
Theme: Eurovision Song Contest 2026 Welcome Campaign
Location: Vienna Airport – Multiple Advertising Formats
Target Audience: International arrivals, departing passengers and event visitors
Weitere Best Practice Beispiele der Airport Media
Josef Manner GmbH
Programmatic Advertising
Manner as a first mover at Vienna Airport.
Together with Azerion and UM PanMedia, we had the pleasure of implementing the very first programmatic DOOH (Digital Out of
Home) campaign at Vienna Airport. the “Luck connects” image campaign, has reached million travelers from all around the world.
Client: Manner AG
Agency: UM PanMedia & KINESSO /Azerion
Target Audience: Digital Check In Net/Digital Public Transfer Net
“and more and more and more”
The Joy of Earning Miles
Launch of the new Austrian Miles & More Credit Cards
at Vienna Airport. Austrian Airlines and Miles & More
have relaunched their credit card portfolio together
with Erste Bank und Sparkasse. Here’s what makes them special:
- Launch Campaign: “and more and more and more”
- Exclusive benefits including earning miles with every purchase, worldwide Priority Pass lounge access, premium travel insurance, and many more.
- Fresh design & expanded features.
Visible nationwide – online, at the point of sale, and of course at Vienna Airport.
Creative Credits:
Client: Erste Bank and Sparkasse
Concept & Creative: Jung von Matt Donau
Production: Zacland Studios
Photography & Direction: Wolfgang Zac
Media: Wavemaker
The visuals feature protagonists in travel scenarios,
highlighting the connection between mobility and
financial services
Lattella
Holiday extension!
While suitcases circle the belts, our vibrant LATTELLA packs roll along too – eye-catching branded objects placed directly on the baggage carousel.
- 100% visibility
- Unmissable – right at eye level
- A juicy brand message within arm’s reach
Highlight FMCG:
LATTELLA also activates exterior media near Billa and 144 digital screens in the baggage claim hall for a cross-media brand experience – from the first step off the plane to the last piece of luggage.
Client: Berglandmilch
Agency: IPG Mediabrands
Theme: The only thing you missed
Location: Baggage Claim Hall, Vienna Airport – 144 Digital Screens & Exterior Media
Target Audience: All arriving passengers – right at the baggage belt!
Koogles
Mozart Koogles
Promotion Public Transport: A Sweet Collaboration with Mozart Koogles – Right at the Landstraße Station of the City Airport Train / City Air Terminal Betriebsgesellschaft mbH
Client: Heidi Chocolat Austria, Niemetz Schwedenbomben®
Theme: Mozart Koogles – Sweet treats from Austria, ready to take along on your journey
Location: Premium LED Wall & Sampling Point at the CAT Station Landstraße Mitte
Target Audience: Travelers, commuters, and chocolate fans in the heart of Vienna!
A1 digitale Souveränität
Your message shines everywhere!
This allows the campaign to reach millions of
passengers, accompanying persons, employees,
business travelers, and everyone working in
the AirportCity. A strong statement for
digital responsibility, security, and self-determination.
Location:
-
SkyBridge
-
MegaWall
-
Check-In Netz
-
Public Transport
-
Digitales Premium Netz Lounge
-
VIP Terminal
-
LedWalls Central Security
-
Gate Walk F-Gates
Agency: Dentsu Austria GmbH
Target Audience: Travellers, pick-up visitors,
employees, and people waiting
Holographic 3D
Your Brand in Extension 3D Wall
Holographic 3D WALL at Flughafen Wien - Vienna Airport Breaking the boundaries of traditional advertising with the first 3D Airport installation.
Clients: Coca Cola and Austrian Airlines
Theme: Fröhliche Flynachten & Coca Cola
Santa Claus
Location: Arrival Hall, Terminal 3
Period: December - January 2026
Partners:
Ingage Media | The Home of Hypergram
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