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Target groups

UNIQUE CONTACT QUALITY

Apart from the impressive numbers – 24.4 million air passengers per year – the contact quality of Vienna Airport is unique. Before departure and after landing passengers like to relax and consume – and are accessible to brand and campaign messages. Vienna Airport MEDIA makes it possible to reach different target groups directly in an appropriate (brand) environment.
 

BUSINESS TRAVELLERS: THE DECISIVE TARGET GROUP

Around 40 per cent of passengers at Vienna Airport travel on business. In 2017 there were about 9.8 million business travellers. They expect premium quality and a wide range of well-known top brands.
 

HOLIDAY TRAVELLERS: THE CONSUMER TARGET GROUP

Private travellers often belong to the consumer-friendly target group of young persons without children and singles. Middle-aged and elderly people also like to travel as well. At all events there is a marked trend towards high-class goods. There has also been a continuous seasonally weighted growth in private travellers.
 

BRINGING AND MEETING PASSENGERS: THE TARGET GROUP FOR THE MARKETS IN THE CATCHMENT AREA

Persons bringing and meeting passengers make up a considerable proportion of the “people at the airport”. They come from a catchment area extending far into the neighbouring countries of Eastern Europe. One in two passengers is met or brought. Over 40 per cent of local departing passengers are accompanied as far as the check-in area.
 

VIENNA AIRPORT STAFF: THE TARGET GROUP ON SITE EVERY DAY

Vienna Airport is the largest employer in the east of Austria with 22,000 employees in around 230 businesses. These people are present every day and thus act as valuable multipliers for your campaign at Vienna Airport.